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I am getting ready to launch a new product for my Real Estate clients on my other website, Gainesville360.com.

So I’ve been practicing my techniques and work flow. I’ve invested in a lot of software, equipment and training to be able to produce a high quality, affordable product that will continue to separate my clients and their listings from the rest - getting them the traffic they need to sell.

If done right, I feel video can really add value. I chose this house to practice on because it will probably be the more difficult type of home to produce video on… mainly because it’s empty! Empty houses are a challenge to photograph. It’s hard to make them feel warm and inviting, however, with video, I can help create emotion with movement and sound. It opens all kinds of creative doors for me.

Some times I feel the Nikon D3 is really overkill for what I mostly get hired to take pictures of - that I would actually do just fine with the Nikon D700 ( though the D700 wasn’t out when I made the decision to purchased my D3.)  However, there are times when having some of the extra features the D3 offers, such as 9 frames a second, comes in really handly. The first image above is a great example. I bracked 7 frames on a moving boat and was able pull together a blended image with relative ease back in Photoshop. So having 9 frames a second makes handheld HDR and blended images very possible in some really awkward, unyielding environments.

This house (just listed by Joann Whitworth at Coldwell Banker MMParrish) is massive. It boasts over 11k square feet of living sapce and is built like the Taj Mahal.

This is where I am going when the next time a hurricane comes through Gainesville.

You have to check out the virtual tour to get a real sense of how much volume this home has - and the custom woodwork throughout is exquisite!